When Redd London purchased 82 Mount Street, they employed the TrueGroup creative team to lead the development’s brand identity and marketing campaign. Running through 82’s branding is a homage to Mount Street’s rich history and, in particular, the street’s deep connection with the artistic movement of the 1930s – including one of the movement’s most iconic figures: Coco Chanel. The new branding was realised across all touchpoints including national advertising, CGI imagery and physical and digital brochures. During the outreach campaign, 82 Mount Street’s story garnered a wealth of coverage in national media and industry press. Today the distinctive 82 Mount Street brand lives on in one of the capital’s most coveted corners.