The global launch of Adidas’ Marhaba football needed a launch film that matched the excitement and passion of its introduction at The Africa Cup of Nations. The video was required for use across multiple platforms including in-stadium, broadcast and online. Re-engineering the ball in full 3D and crafting a shattered glass and light effect, the film captured the energy, the excitement and the record-smashing anticipation about to be kicked into action at the tournament. A bespoke soundtrack was composed alongside the VFX to capture the epic pace and energy of Adidas’ design. The film was showcased throughout The Africa Cup of Nations including in-stadium, CAF TV and across Adidas’ channels, garnering 1 million+ views.