Cask London offers comprehensive bar services tailored for various venues and events throughout the United Kingdom. Recently, we underwent a rebranding process with the aim of attracting a diverse range of customers, catering to both upscale events and more relaxed environments like festivals and rugby matches. Recognizing the company's dual focus on bar hire and event services, we took the initiative to differentiate each sector with distinct visual identities through the use of color variations. This innovative approach not only added character to our brand but also helped us establish a new, contemporary, and striking design language, which we seamlessly incorporated into our website.