TrueGroup's relationship with Charles Stanley Direct spans several years and multiple phases of creative work, each building on the last to strengthen their brand and deepen their connection with investors.

Learning Centre

Our work began with the creation of Charles Stanley Direct's Learning Centre, a suite of educational content designed to demystify investing and build trust with both new and experienced investors. This laid the creative and editorial foundations for everything that followed.

Let's Be Direct — Social Media Campaign

Building on the Learning Centre's tone of voice, TrueGroup developed the "Let's Be Direct" social media campaign, a platform-native content series that brought Charles Stanley Direct's personality to life across channels. Straightforward, confident, and fun, the campaign helped grow their social presence and connect with a wider audience.

Charles Stanley Direct Rebrand

TrueGroup was brought in to provide creative direction through the rebrand of Charles Stanley Direct, helping to redefine their visual identity to better reflect their values of dependability and accessability, and repositioning them for a new generation of investors.

Who Are We? Launch Video

To introduce the new brand to the world, TrueGroup produced a versatile animation video that became the centrepiece of their website. Modular in format, it was also deployed as dynamic paid ads across social media, working in both landscape and portrait, and targeted at retail and institutional investors alike.