CityFibre, a cutting-edge network specifically designed for the data age, is reshaping the connectivity landscape by deploying full fibre cables directly to homes across the United Kingdom. To bring the transformative power of full fibre to the masses, CityFibre embarked on an extraordinary bus tour spanning the length and breadth of the country.
Collaborating closely with CityFibre, we had the privilege of creating an innovative Augmented Reality (AR) mirror. This groundbreaking technology empowered users to fashion their own digital avatars, immersing them in a world where imagination meets reality. In addition, we developed a remarkable Virtual Reality (VR) experience known as the House of the Future. This bespoke creation showcases the limitless possibilities that the internet offers and provides a glimpse into what the future holds.
To engage and captivate audiences, we devised a thrilling digital game called FibreDash. Players must skillfully navigate through a maze of fibre cables, skillfully avoiding copper obstacles, as they race towards the finish line. Our talented team meticulously crafted the vibrant graphics that adorned the bus, capturing attention wherever it traveled. Furthermore, we expertly curated engaging social media content to generate excitement and promote the campaign, ensuring its wide reach and impact.
By partnering with CityFibre, we collectively harnessed technological innovation to empower communities, enlighten minds, and shape a digital future that knows no boundaries.
Your ability to translate Full Fibre into experiences was second to none, the VR experience was our shining star. The quality of the content produced across the tour is something that I am particularly proud of so you should be too.