NBC Studios and Dreamworks partnered with Park London to run their annual DreamWorks Dream Heroes event. With physical events cancelled during the global pandemic, TrueGroup were asked to help create and run the event within a bespoke virtual world. We built a bespoke application in order to house the imaginative fully 3D Dream Heroes world. Hosted in this creative world were 3D portals and rooms, animations and films. Audience engagement and interactivity were reported regularly to provide insights at each step.
“We’re so proud of our Dream Heroes campaign and were delighted with the results! Turning a challenge into an opportunity, this brand activation has helped us reach a wider audience than ever before, bringing joy to our fans and driving affiliate satisfaction.”
Sarah Baines, VP, Marketing, Kids & Family, NBC Universal Global Distribution & DreamWorks Networks
The campaign reached over 40 million people across 15+ countries, with 130k web visits for an average dwell time of 70 minutes – exceeding targets by 250%.
The campaign was nominated for four awards at The Drum Experience Awards;
Global Experiential Brand Campaign of the Year
Best ‘At home’ Experience
Pivot Initiative of the Year
B2C Experience of the Year