Things we had to work with; a field with a view and some drawings.
Things we needed to do; make sure the client who was dreaming of building their own 20,000 sq ft mansion in the country chose this plot.
For this audience, luxury comes as standard and time is precious. Two key themes were identified: First the view from the site. Second the lifestyle of living in this pocket of the country. Then it needed to be communicated instantly. Our target was not going to buy a site off plan so our job was just to make them decide to visit.
We wanted a lifestyle to permeate the marketing. This needed to be relatable yet aspirational. Relatable in it’s luxury, aspirational in its quality time spent. We set about bringing it to life with imagery, video and a bespoke website.