When conceiving the brand style and approach for iD by Stratton – the interior design arm of super prime developers Stratton London – it was essential for iD to align and connect with its parent branding at the same time as forge its own unique identity. Championing comfortable minimalism and form and function, the fine details of the branding, such as the customisation of the lettermark, reflect the core hallmarks of all Stratton design: integrity, craftsmanship and detail.

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