Partnering with Kinc PR, TrueGroup were asked to create and produce an international product launch for Klättermusen’s Made to Last range. The digital launch required the capability to feature brand films, private press interviews, live webcasting and product showrooms – all within a bespoke arena that encompassed the Klättermusen brand and showcased the Made to Last range. A digital arena that took attendees through the unique Made to Last journey. With bespoke product galleries and live Q&A rooms, the product launch was a full-immersion into the style, substance and story of Klättermusen Made to Last.
The product launch recorded a 300% press and media attendance increase and the combination of private meeting rooms and public showrooms encouraged and enabled greater communication and flexibility for all launch attendees.
Following the success of the Made to Last activation, digital showrooms and live launch events now support all product launches.