In collaboration with Nakheel Properties, TrueGroup Agency spearheaded a groundbreaking marketing strategy. Nakheel, renowned for its master developments, sought to reimagine their approach. The challenge was to effectively showcase the scale and intricacies of the Palm Jumeirah, in a way that could captivate the audience and allow them to envision the grandeur of these projects.
Leveraging the power of augmented reality (AR), TrueGroup developed an experience that would elevate Nakheel's marketing efforts to unprecedented levels, merging the physical and digital realms. Along the model's of the Palm's edge, scannable QR codes and recognisable images were strategically placed. These codes and images acted as gateways to an augmented reality experience. Upon scanning the QR code or pointing their device's camera at the recognisable image, users were instantly transported into a mesmerising world of digital content. The intricacies of the Palm Jumeirah project were brought to life in breathtaking detail through augmented reality overlays.