The client requested implementation of their new branding in print materials which reflected the premium nature of the brand. Although already established, they wanted to use the rebranding to crystallise the company’s image with elegant and timeless appeal that would sit comfortably next to the very best in luxury names while also standing out.

TrueGroup worked with the team early in the process on initial logo concepts and, as a result, were later asked to roll out the finalised branding into the REDD brochure.