Verso

Challenge: Design all required assets from the ground up to represent the unique experience of a Verso residence as it moves between work, play and relaxation.

Response: We created a suite of branding materials inspired by the movement of light throughout the day. This theme gently washes through all Verso touchpoints – digital and physical merchandise, photography and the Verso residence signage.

Impact: 95% pre-let 2 months before opening.

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