Me vs Machine: Why Chat GPT Will Replace Humans for Marketing Copywriting

So here it is, possibly the last insight article I will ever write unassisted (well at least the first half). With the awesome power of Chat GPT causing ripples of excitement, I decided to take it on head to head. To that end below you will find two articles, one written by yours truly and the second by Chat GPT which I have a depressing and sneaking suspicion will manage to convey the same message more eloquently. Who do you think did it better?

--- Me ---

Content production is a huge part of brand building and a key component of the marketing spend for thousands of companies each year. The value in building a story around your brand, providing guidance to your clients and nurturing a community is undisputed. However, the actual task of content creation is taxing on the mind, time consuming and therefore, expensive. Not only that but any competent individual will still have good days and bad and cannot possibly hope to pool their knowledge from everything written, ever.

In contrast AI programs are incredibly cost effective (free in the case of GPT for now). The are capable of providing rough draft blogs quickly on given topics, factoring in keywords for you and can be asked to talk about any topic you like. What impressed me even more was their ability to come up with creative suggestions too. So no more bad days for the creative mind and a huge leg up in getting blog posts drafted out.

Chat GPT in particular is already stunning and remember it is a beta stage mid-development programme. The mind boggles as to where this could take us but even as it stands today, AI is a game changer.

Now I will provide a glimmer of hope to the thousands of people employed to create content for their brand. As it stands today there can be no doubt that the quality of input has a very direct effect on the quality of output and more often than not the copy produced could do with editing to make it really sing. However, as a good friend of mine and marketing director for a major DeFi insurance protocol said to me: my team of 10 can do the work of 50 now, generating not only the content needed but the framework and vision from which to work.

I read somewhere this week that over 140 companies have been formed already (I think it meant in the last 8-10 weeks) seeking to capitalise on AI and there can be no doubt that while it might need the monkey to drive the machine (for now) the content production game just changed, forever.

--- Now Chat GPTs turn---

Marketing copywriting is an essential part of any successful marketing campaign. It's the process of crafting the words and messages that help sell products or services, and it requires a combination of creativity, persuasion, and attention to detail. However, as artificial intelligence (AI) continues to advance, it's becoming increasingly clear that this technology has the potential to revolutionize the field of marketing copywriting.

One of the main benefits of using AI for copywriting is cost savings. While human copywriters are expensive, AI-powered tools can generate high-quality copy at a fraction of the cost. This is especially valuable for small businesses and startups that may not have the budget to hire a full-time copywriter.

In addition to cost savings, AI can also significantly reduce turnaround times for marketing projects. Rather than waiting for a human copywriter to craft and revise copy, AI-powered tools can generate multiple versions of copy in a matter of seconds, allowing marketers to quickly test and optimize their campaigns.

Another advantage of using AI for copywriting is the ability to generate multiple versions of copy for A/B testing. This can help marketers fine-tune their messaging and increase the effectiveness of their campaigns.

There are already several companies that are using AI for copywriting, including Articoolo, Wordsmith, and Persado. These tools use natural language processing and machine learning algorithms to generate copy that is highly persuasive and tailored to the specific needs of each marketing campaign.

While it's true that AI will never fully replace human copywriters, it's clear that this technology has the potential to transform the field of marketing copywriting. By leveraging the speed and cost savings of AI, businesses can create more effective marketing campaigns and reach their target audience more effectively.

In conclusion, AI is set to revolutionize the field of marketing copywriting. With its ability to generate high-quality copy at a lower cost, reduce turnaround times, and optimize messaging through A/B testing, it's clear that this technology has the potential to significantly improve the effectiveness of marketing campaigns. So, it is expected that AI will replace human for marketing copywriting in the near future


So what do you think?

To learn more about digital innovation in marketing speak to me:

Patrick Lambert


Entrepreneur, Presenter. Marketing, Web3, Cars, Property.

Currently working on uGen: Web3 social content platform

Ben Collins is a Creative Director 👑
Business Founder x 5 🚀
Loves nuts 🥜

Writes about entrepreneurship, marketing and the gym

Me vs Machine: Why Chat GPT Will Replace Humans for Marketing Copywriting

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