TrueGroup Meets…Rashid Ahmad

Meet Ali McDonald, TrueGroup’s new Social Media & Community Manager. With a background that spans sound engineering, brand campaigns, and community building, Ali brings a fresh mix of clarity, creativity, and intention to everything she does. Her philosophy? Productivity on purpose. Whether she’s leading a launch, building a strategy, or growing a community from scratch, Ali stays focused on what really matters — connection, not clutter. In this feature, we dive into her work ethic, her favourite tools, and the mindset that’s already making a big impact across the TrueGroup universe.

Stop Marketing to the User. Start Marketing to the Buyer

When uFlexReward came to us, their platform already had real value, giving companies real-time visibility into total compensation. But there was a disconnect: all their messaging spoke to HR teams, not the people actually signing the cheques.

Hot or Not Ep5 – Duolingo Commits Murder (For Engagement, Obviously)

This week, Duolingo goes full chaos mode—skating on thin ice (literally) and killing their mascot. Meanwhile, AI voices are getting freakishly good (Sesame AI might replace your best friend), and tucking in your t-shirt is officially a power move. On the Not List? Crypto bros still speaking in code, a rebrand so bad it got un-rebranded, and the ongoing mystery of what marketing even is anymore. Expect hot takes, cold truths, and questionable fashion advice.

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