The marketing landscape is shifting gears, and 2024 promises to be a year of exciting evolution. At TrueGroup we're navigating towards immersive experiences, platform power plays, and a newfound focus on building meaningful connections.
Trend #1: Immersive Experiences Take Center Stage
Augmented and virtual reality (AR/VR) are poised to explode, offering brands a chance to craft interactive, 360-degree experiences that create memorable branded moments. Imagine trying on clothes in a virtual showroom or exploring a rainforest while nestled at home – the possibilities are endless as well as becoming more and more shareable.
Trend #2: Platform Pruning – Less is More
The days of shotgun-blasting your message across every platform are fading. In 2024, smart brands will be laser-focused on choosing the right platforms to reach their target audience. Expect a rise in platform-specific content, tailored to resonate with each unique community.
Trend #3: The Paid Ad Pivot – Refinement, Not Retreat
While the effectiveness of traditional paid advertising might be evolving, it's not disappearing. The focus will shift towards more subtle, strategic approaches. Picture personalised retargeting, data-driven campaigns, and creative storytelling that seamlessly blends brand messaging with valuable content.
Trend #4: Building Bridges – The Rise of Community-Centric Marketing
Forget one-way megaphone broadcasts. Brands are building meaningful relationships with their customers, fostering vibrant communities around shared values and interests. Expect increased engagement, personalised conversations, and a focus on customer loyalty over fleeting click-through rates. We believe interactive video will be a central tool in this movement!
Bonus Trend: Micro-Content Makes a Macro Impact
Attention spans are precious, and short-form video and live streaming are the new kings of engagement. Brands will be mastering the art of concise, impactful content that hooks viewers even quicker than before. Some experts are now saying you have to grab attention in the very first second!
2024 isn’t just another year on the calendar. It's 365 days of possibilities, a blank canvas for our next masterpiece. We are gearing up for our biggest year yet at TrueGroup - come share the ride with us!
Entrepreneur, Presenter. Marketing, Web3, Cars, Property.
Currently working on uGen: Web3 social content platform
Ben Collins is a Creative Director 👑
Business Founder x 5 🚀
Loves nuts 🥜
Writes about entrepreneurship, marketing and the gym