Meet Tyla, TrueGroup’s new Business Development & Partnerships Lead.

She’s still new to the team, but her approach is anything but green. Tyla brings over a decade of sales experience across industries including hospitality, travel, marketing, and corporate partnerships. And while her resume is impressive, it’s her mindset that stands out most.

She doesn’t just sell. She connects.

Sales that Start with Listening

For Tyla, everything in sales begins with people.

“I see myself as a connector. I love learning about people, understanding what they care about, and helping them find something that fits. Whether it’s a brand, an idea, or an opportunity.”

From first contact to final proposal, she brings a calm, human-centered energy to the process. She listens before she pitches. She asks before she recommends. She builds relationships that last beyond the close.

Her goal is never just to make a sale. It’s to leave someone feeling understood.

Her Approach: Clarity, Curiosity and Conversation

Tyla’s sales method is built on three pillars. First, understand the business. Second, understand the people. Then, create something that works for both.

She keeps things simple. No bloated decks or ten-option packages. Just real conversations and real solutions.

“When you give people too much to choose from, they stall. But if you give them A or B, and make sure both are right for them, they’ll usually tell you what they really want.”

What Works and What Doesn’t in Sales

After more than a decade in and around sales, Tyla has seen what builds trust and what breaks it. Here’s what she lives by.

Do:

• Listen more than you talk
• Keep your outreach personal and relevant
• Give clear, limited choices that make decision-making easier
• Use downtime to sharpen your skills or learn something new

Don’t:

• Assume anything about a client’s budget or priorities
• Overload people with technical detail
• Push too hard
• Let your own biases shape how you present something

“Sales isn’t about pushing. It’s about guiding someone to something they already need. Your job is to help them realise it.”

Why TrueGroup

Tyla’s path here wasn’t obvious at first. With experience that spans service, strategy, and storytelling, she spent years gathering skills across industries. But the idea of returning fully to sales felt like coming home.

“I had this moment where I realised this is what I’m best at. This is what lights me up. When I interviewed at TrueGroup, it just clicked. It felt like this role was written for me.”

The culture helped seal it. She was drawn to the team’s openness, clarity, and pace. It felt human. It felt real.

What’s Next

Tyla is already mapping opportunities across new sectors and shaping how TrueGroup shows up in the right rooms. She’s focused on building smarter outreach, deeper partnerships, and a reputation for sales that actually feels good.

“When you build trust first, the right work follows. That’s what I’m here to do.”

Curious about building a partnership with TrueGroup?

Let’s talk: info@truegroup.agency

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