On this episode of The Five Minute Fix Ben and Patrick discuss the marketing of sustainability projects. They explore the idea of authentic marketing and how focusing on the benefits of a sustainable project can be more effective than resorting to greenwashing. They also discuss the importance of having a good underlying product and how marketing should highlight the convenience and features of sustainable products. Finally, they touch on mega projects that could save the world, such as launching a solar power station into space and building energy islands.